Debenhams department store on Oxford Street, London already has glittery Christmas decorations covering the entire front facade. Debenhams describes itself as:
[A] leading department stores group. Debenhams has a strong presence in key product categories including womenswear, menswear, homewares, health and beauty, accessories, lingerie and childrenswear. A unique mix of exclusive own brands, including Designers at Debenhams, and third-party brands helps differentiate Debenhams from its competitors.
Debenhams has 147 stores including 10 Desire by Debenhams stores, across the UK and Ireland with approximately 10.9 million square feet of trading space and around 21,500 employees.
In addition Debenhams has 40 international franchise stores in 16 countries outside the UK and Ireland. Debenhams is also extending its customer reach by making direct sales through its internet website.
Debenhams has a successful own brand portfolio of approximately 55 own brands (such as Debut, Maine New England, Red Herring and Thomas Nash) including 25 Designers at Debenhams brands. The Designers at Debenhams range offers customers exclusive product lines at mainstream prices by designers such as Jasper Conran, Julien Macdonald, John Rocha and Matthew Williamson. Third party brands are either bought by Debenhams (such as Estée Lauder and Levi Strauss) or available through in-store concessions (such as Oasis).
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