Christmas 2008. "Handbags to high heels" at Selfridges.
As written at the Wikipedia, Selfridges is the 2nd largest department store in the UK after Harrods, and, amazingly enough, it was founded by an American:
"Selfridges is a chain of department stores in the United Kingdom ... founded by American entrepreneur Harry Gordon Selfridge. The flagship store in London's Oxford Street is the second largest [department store] in the UK (after Harrods) and was opened on 15 March 1909....
... Selfridge was born in 1858 in Ripon, Wisconsin, and in 1879 joined Field, Leiter and Company (later to become Marshall Field & Company), where he worked under the Chicago retailer of the same name. He worked his way up through the firm, married into the prominent Buckingham family, and amassed the fortune with which he built his new London store.
Selfridge's innovative marketing led to his success. He tried to make shopping a fun adventure instead of a chore. He put merchandise on display so customers could examine it, put the highly profitable perfume counter front-and-centre on the ground floor, and established policies that made it safe and easy for customers to shop — techniques that have been adopted by modern department stores the world over."
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